If you have ONE book to read about marketing and psychology, this is it. By Robert Cialdini.

I've been using this SEO tool for years. Great insights and a great company.

I used to work there. Great company and tool! See what people really do your site. Get Hotjar Business for free for 3 months with this link.

A popular project management tool, run by contrarians.

A popular SEO tool and community.

One of the best marketing training programs out there.

A classic for every market. By David Ogilvy (of course).

One of the most popular SEO blogs on the internets.

Inbound marketing software.

Yet another SEO tool.

A social media scheduling tool, made by a great remote-first and transparent company.

The hidden forces behind our decisions. By Israeli-American professor and author Dan Ariely.

This book will teach you how to structure your copy by thinking about what's inside people's head. By Sean D’Souza.

SaaS-specific workshops and tools for marketers, by Gia Laudi and Claire Suellentrop.

A marketing classic by Seth Godin. One of my favorite books of all time.

If you want to know the true meaning of the word 'strategy' and how to come up with one that works, read this book. By Richard Rumelt.

A conversational marketing tool.

My email marketing tool of choice.

A great method to understand what you're truly good at. By life coaches Catherine Nomura & Julia Waller.

Seth Godin's been blogging about marketing every day for 18 years. Eighteen. Years.

A legendary book by legendary ad man Claude Hopkins.

A playbook for making your market category work for you instead of against you. By the hilariously smart April Dunford.

The best book to understand humans at a fundamental level. By Yuval Noah Harari.

A free tool by Google to monitor search engine rankings.

The Number One Strategy of High-Performance Brands

A remarkable way to look at marketing effectiveness (rooted in science). By Jenni Romaniuk and Byron Sharp.

Simon Sinek

One of the first books featuring the concept of positioning, by advertising expert Ries and Trout.

Serial entrepreneurs Gabriel Weinberg and Justin Mares give startups the tools to choose which channels to obsess over.

By Ryan Levesque

I owe Marty Neumeier a lot. This book, which covers the topic of radical differentiation, is my favorite.

A collection of 22 ideas on marketing. Some of them are neither immutable nor laws, but an interesting reading nonetheless.

Why some ideas survive and others die, by Chip Heath.